A Goal-oriented model by Jesse James Garrett (2011)

Aim: User Experience Design

Five planes: Strategy, Scope/Purpose, Structure, Skeleton, Surface

Garrett's schema outlines the linear process of web development, focusing mainly on the transition from abstract to concrete elements within websites. It involves various roles and comprises five planes:

  1. Surface: This represents the actual web pages with text, graphics, images, links, forms, etc.
  2. Skeleton: Elements placed in specific locations for recognition, memorization, and site branding.
  3. Structure: Organizational choices regarding pages, groups, hierarchies, and navigation paths.
  4. Purpose: Defines the features and services offered by the site.
  5. Strategy: Reflects the site owners' expectations and goals for the site.

Decisions made in lower planes impact higher ones, creating a two-way influence. Phases aren't closed until subsequent phases are initiated.

The web's duality lies in its role as both an information medium and an interface for remote services. This duality exists at various levels, from site to site, section to section within a site, and even within different areas of a web page.

Each level of Garrett's schema corresponds to specific activities needed to complete the respective phase. While some phases align with ISO 9241-210's traditional process, the broader goals within Garrett's schema assume greater importance.

Untitled

Untitled

Strategy plane

Scope (Purpose) plane

Structure plane

Skeleton plane

Surface plane